Search AI Products and News

Ahrefs, a leading SEO tool provider, recently released a study revealing a significant negative impact of Google's AI Snapshot feature on search engine results page (SERP) click-through rates. The study shows an average CTR drop of 34.5% for keywords where the AI Snapshot appeared. The research analyzed 300,000 keywords from Ahrefs' Keywords Explorer database, with half triggering the AI Snapshot and half not. By comparing data from March 2024 (when AI...

In today's generative AI-driven world, how brands perform in machine-generated search results is increasingly crucial. Israeli startup Brandlight recently announced a $5.7 million funding round to help businesses effectively influence how AI models perceive and represent their brands. Founded by CEO Imri Marcus, CTO Dvir Dvash, and COO Uri Gafni, the company attracted Cardumen Capital upon launch.

Google's Gen-AI search engine accounts for 84% of search queries, significantly impacting search traffic for brands and publishers. The Gen-AI search engine alters the landscape of search engine optimization by analyzing the context, sentiment, intent, and nuances of searches. Businesses are redefining their SEO strategies to focus not only on keyword optimization but also on the ownership of valuable information to enhance their operations.